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Biggest brands turn to esports for marketing

Biggest brands turn to esports for marketing

It is becoming increasingly popular for the biggest brands in esports get involved in esports for a variety of different reasons - particularly marketing. Whether it's directly investing in an existing org, arranging an esports sponsorship deal, or launching your own...

Why every brand needs an esports strategy in 2023

Why every brand needs an esports strategy in 2023

As of 2022, the global esports market is estimated to be worth up to $1.38bn(USD). This, up from $947m in 2020 when the pandemic began, indicates an increase of almost 40%. As Europe’s best esports marketing agency, we’ve been diving into the figures to show exactly...

What are the best esports by prize money?

What are the best esports by prize money?

Prize pools for well-established games have risen exponentially in recent years, however, it is first important to note that this doesn’t apply to every esport. Top prize money in esports is determined by a game's popularity, which can fluctuate for a myriad of...

What are the biggest esports for 2023?

What are the biggest esports for 2023?

As an esports marketing agency and digital media business, many of our clients are asking us what the biggest esports are. However, the answer to this question can be framed in a number of ways - biggest by what measure? While some are looking for advertising...